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Research papers

Managing knowledge, maximising returns

This presentation addresses the utilisation of the latest knowledge management and web techniques to create BORIS (Bank Of Research and Insight Stuff) in conjunction with the research team within Aviva, United Kingdom.

Catalogue: Congress 2009: Leading The Way
Author: Luke Allen
Company: Nunwood
September 22, 2009
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Citation

Allen, L. (2009a, September 22). Managing knowledge, maximising returns. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/managing-knowledge-maximising-returns


Research papers

Virgin USA

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests on the applicability of a brand to a wide range of...

Catalogue: Congress 2008: Frontiers
Authors: Julie Peters, Melanie Appleby, Sue LaRue
Company: Nunwood
September 26, 2008
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Citation

Peters, Appleby and LaRue (2008a, September 26). Virgin USA. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/virgin-usa


Research papers

Optimal assortment and planogram development

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption...

Catalogue: Retail 2007
Author: Ian Addie
Company: Nunwood
February 19, 2007
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Citation

Addie, I. (2007a, February 19). Optimal assortment and planogram development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development


Research papers

What guests want from a hotel

The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hotel.

Catalogue: Leisure 2006
Authors: Louise Holt, Tamsin Jenkins, Sam Gardner
Company: Nunwood
October 8, 2006
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Citation

Holt, Jenkins and Gardner (2006a, October 08). What guests want from a hotel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-guests-want-from-a-hotel


Research papers

Welcome to Scotland

A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...

Catalogue: Qualitative 2005
Authors: Jacqui Souter, Anna Lilleengen
Company: Nunwood
November 13, 2005
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Citation

Souter and Lilleengen (2005a, November 13). Welcome to Scotland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-scotland


Research papers

Insight adding value to a national supermarket

This paper provides a detailed case study of a store performance tracker designed and implemented in the United Kingdom.The authors will argue that UK supermarket retail is currently a uniquely competitive environment and one where retailers are...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Michelle Chiffers, Tim Knight
Company: Nunwood
April 19, 2005
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Citation

Chiffers and Knight (2005a, April 19). Insight adding value to a national supermarket. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insight-adding-value-to-a-national-supermarket


Research papers

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003
Authors: Lucy Thompson, Phil Rushfirth
Company: Nunwood
January 26, 2003
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Citation

Thompson and Rushfirth (2003a, January 26). Web weaving for global insight managers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/web-weaving-for-global-insight-managers